Module Code - Title:
MK6121
-
Marketing and Society
Year Last Offered:
2023/4
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
To reflect on the role and responsibility of marketing in society
To reflect on the role and responsibility of the Consumer
To understand the role and importance of corporate social responsibility
To appraise the role of marketing ethics and ethical consumption
To critally analyse the complex and dynamic environmental influences that impact upon the ethical decisions made by marketing organisations and consumers
Syllabus:
Marketing and Society will combine theoretical reflection and practical discussion on key issues relating to marketingÆs role and impact on society, namely the societal and ethical responsibility of the marketing firm and the ethical and moral responsibility of the consumer through consumption. Specifically, the module will explore several core marketing issues including the role and responsibility of marketing in society, perspectives on morality within the marketing firm, corporate social responsibility, marketing ethics and consumption, ethical and moral consumerism, sustainable marketing practice, consumption and the natural environment, ethical sourcing.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
Recognise the roles and responsibilities of the consumer and of marketing in society.
Discuss the dynamic environmental issues that impact upon the ethical decisions made by marketing organisations and consumers.
Appraise key theories and concepts such as corporate social responsibility, marketing ethics and ethical consumption.
Apply knowledge of key theories and concepts to contemporary cases and examples related to the consumer, marketing and society.
Prepare an analysis of key concepts and issues related to the roles and responsibilities of marketing and the consumer in society.
Critically evaluate the optimum ethical approach which marketing organisations and consumers should adopt in terms of their role and responsibility in society.
Affective (Attitudes and Values)
Not applicable
Psychomotor (Physical Skills)
Not applicable
How the Module will be Taught and what will be the Learning Experiences of the Students:
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Bloom, P.N. and Gundlack, G.T. (2001)
Handbook of Marketing and Society
, Sage
Harrison, R., Newholm, T. and Shaw, D (2005)
The Ethical Consumer
, Sage
Crane, A and Matten, D (2006)
Business Ethics
, Oxford
Other Relevant Texts:
Programme(s) in which this Module is Offered:
Semester - Year to be First Offered:
Autumn
-
08/09
Module Leader:
Deirdre.OLoughlin@ul.ie